(I’ll come back to this at a point when I get the Project: Dialogue, Action and Interaction out of the way and clean this up)
The argument I am going to be going for is whether animation is something just for children or is it something that should be targeted at an audience encompassing all ages.
Themes, approaches, etcetera
- Reference for below (https://en.wikipedia.org/wiki/List_of_animated_feature_films_of_the_2000s)
- To consider Animation something primarily for children is understandable when you look at it from a Western point of viewer, pretty much everyone you talk too will cite Disney produced films or cartoons as something they grew up with during childhood with these same kind of films not so prelevent during that same time, if we look at this list of highest grossing animated films in the early 2000s there is not any that we can specifically state were aimed for a more mature audiences.
- A lot of these same films though do carry overarching themes that would only really be apparent to adults: Zootopias take on rascism and prejudice (http://screenrant.com/zootopia-prejudice-discrimination-subtext/), Toy Stories themes of family and loss (http://armchairc.blogspot.co.uk/2010/04/toy-story-1-2.html), etcetera, but at the end of the day the way these stories are told through the characters and setting still come across directed to children. (Just look at the adverts for the first Toy Story film https://www.youtube.com/watch?v=ouDAIvgoZCQ).. Toy Story 3: https://www.youtube.com/watch?v=k9M55_PdghU and the Zootopia: https://www.youtube.com/watch?v=6vmgiDCxRZs:: they dont give any if at all indications of themes an adult would think is targeted at them, though in this day and age that may not be so true anymore but more on that later.
- Western animation has only really taken off in recent years: why? because not only has production gotten cheaper in terms of more available software and hardware and workers but the production companies and their funders have begun providing a LOT more money (http://techxav.com/10-blockbuster-3d-animated-films-man-hours-budget-popularity/: just look at Toy Story from 1995 compared to Wall-E from 2008) and this can be chalked up to the fact the more western approach to animation is that of it being for children so thats who the companies aim to entice and draw in, you only need to look at something like Disney films and the targeted age ratings for their films (https://rarestkindofbest.com/lists-3/disney-films-grouped-by-appropriate-viewer-age/)
- Western films take the apporach to more expensive, high quality (http://www.relativityonline.com/past-top-tens/top-ten-most-expensive-animated-movies/) but similar films in a sense of apporach to genre or art style that reach a massive demographic and as such most other films makers want tend to go big or go home in order to feel as though they can compete, hence why you get a lot of similar films releasing around the same time (just look at this for all types of films: http://uk.businessinsider.com/twin-movies-2013-7/?r=US&IR=T/#19981999-the-truman-show-and-edtv-both-follow-men-whose-lives-are-being-filmed-247-5. Animated films include A Bugs Life and Antz, Finding Nemo and A Sharks Tale, Magagascar and the Wild and some more.
- During the production of Wallace & Gromit: The Curse of the Were-Rabbit american produces pushed heavily on the British studio to appeal more to american kids (http://www.telegraph.co.uk/culture/tvandradio/3831833/Wallace-and-Gromit-one-man-and-his-dog.html)
- Eastern animation had become popularised much later than western, starting around the 1960’s when it was first broadcasted on television (2) but that isnt to say it hasnt caught up quickly, when i looked into what is know adult animated films (no not hentai) I noticed something that may support my case: (https://en.wikipedia.org/wiki/List_of_adult_animated_films) of around 156 animated films given the age rating 13 and above, 79 were eastern origins; Japan and South Korea being the main source. (These numbers may not be to the exact)
Relevant Director Hayao Miyazaki Quotes
- “Is someone different at age 18 or 60? I believe one stays the same.” (http://www.nausicaa.net/miyazaki/interviews/miyazaki_moebious.html)
How technology affected the rise of animation
I guess the common approach to how western animation is dealt with is that in terms of age of media, animation compared to live action or books is still young, they all began around the same time period: live action films: 1890’s, and animations: early 1900s (citation needed) but films just continued to grow in popularity while animations were still relatively niche; we already had film cameras and people skilled enough to operate them or learning to and an audience eager to watch so it just continued to grow, with the advent of television broadcasts in around the 1920’s (REference: https://www.loc.gov/collections/origins-of-american-animation/articles-and-essays/notes-on-the-origins-of-american-animation-1900-1921/)
1 – https://books.google.co.uk/books?id=jEAoCgAAQBAJ&pg=PP46&lpg=PP46&dq=when+was+the+first+eastern+animation&source=bl&ots=y0x2jGWnQ7&sig=xpVsokOke0nDGy1S21Ay-SQpDhA&hl=en&sa=X&ved=0ahUKEwjggpD29eTQAhUC1hoKHVUMCREQ6AEIMjAE#v=onepage&q=when%20was%20the%20first%20eastern%20animation&f=false